Whether you’re marketing your business online or just scrolling through your Facebook feed, we’ve all seen countless trends come and go over the years. We are used to things changing so quickly that it’s often surprising to look back and see what the internet was like just a few short years ago. In 2016, social media began to cement its position as one of the most popular sources of content for the modern generation. For this reason, it’s more important than ever to keep your finger on the pulse. What we’re considering ‘trends’ today will quickly become tomorrow’s standard.
When YouTube was first purchased by Google, the concept of on-demand streaming video was incredible. Today, video has become almost as popular as photos with social media sites. Both Instagram and Facebook have implemented video in such a way that users don’t even have to request it. It just starts playing. As engagement quickly becomes one of the most important metrics for our digital marketing campaigns, video presents a unique opportunity. With major brands pushing video heavily, it’s clear that this strategy is effective.
All content providers are focused on building a platform that gives users what they want. Personalization is a major part of this. For businesses, this means that it’s more important than ever that we engage our customers online. Once we’ve connected with them on social media, it becomes much more likely that members of their network will be exposed to our content.
It seems as if mobile optimization has been a trend for the past five years. This year, it’s proven that it’s past the point of being a trend. Today, mobile traffic now exceeds desktop traffic. You’re not just missing out on traffic with poor mobile optimization, you’re missing out on the entire market. If Google’s AMP for mobile and Facebook’s Live features are any indicator, not creating a good mobile design may eventually prevent your content from being presented to users.
This year, there were more snapchats viewed than videos on YouTube. In an age where we can access any piece of information we want at the touch of a button, the feeling of something fleeting has captured user’s attention in a way that we never thought possible. This year, the functionality of Snapchat was borrowed by Instagram, recycling the concept into what they call “stories.”
Historically, social media was always viewed as strictly noncommercial. Directly selling your products or services was reserved for SEO and PPC. But Facebooks marketplace has taken off, showing that users are now willing to buy and sell goods on social media. At present, social shopping is heavily targeted towards local users, with most buy and sell pages attached to a specific city. There have not yet been any powerful advertising packages released to allow businesses to take advantage of this market yet. Fortunately, we can feel confident that it’s on the way. If this continues to grow at such an explosive rate, social media could very well be the future of ecommerce.